MY STORY | Inspiring!
1. The beginning đŁ
I was born and raised in North West London. Where I went to Primary & High School locally. Growing up, I was just another face in the area. People mightâve recognised me locally, but outside of NW? Nobody really knew me.
The truth is, Iâve been introverted my whole life. I disliked taking pictures, avoided being in videos, snaps, shoutouts, you name it. I never wanted to be seen. I was comfortable in the background. Consuming content, scrolling on socials, watching others go viral. Honestly, I enjoyed it. I never once imagined myself on the other side of the screen.
So to now be here⊠creating content that 10M's+ of people have watched⊠itâs something I couldnât have written, even in fiction. For someone like me, to be stepping into this world feels nothing short of surreal.
2. The observation đ
As I scrolled through social media, I noticed a pattern. The loud, outrageous, even menacing people often blew up. Very rarely the creators spreading positivity and joy would have a platform big enough to reach our screens.
After everything weâve all lived through, that contrast hit me harder. Covid isolating us. Wars filling our feeds with fear. A week where multiple planes crashed. Wildfires tearing through Los Angeles. Earthquakes, shootings, disasters - moments the whole world watched in shock.
It made me realise: people already see enough chaos every day. What theyâre really craving is something real. Something positive. Something that'll revive our faith in humanity. Something that reminds them of the good that still exists. A time when we truly Connected 4oughts with one another - face-to-face, no distractions, just that traditional bond weâve started to lose.
3. The Spark âš
One day in April, I saw a TikTok of a random guy playing Tic Tac Toe with strangers. His positivity reached so many people: 3 videos with 4M+ views, and 2M+ likes and also 10k+ followers wanting to see more positivity on their feeds. For someone like me - just a normal guy - that blew my mind.
But I didnât believe I was the one for it. I wasnât a creator, I wasnât known, and I was struggling. Still, the idea wouldnât leave my head.
I saw someone playing Tic Tac Toe going viral, and while it was cool, I felt it wasnât enough. Tic Tac Toe is too quick - a few moves and itâs over. There are only so many outcomes, not enough time to build a real moment with the person in front of you.
Thatâs when Connect 4 clicked. Itâs a game with more depth, more outcomes, and just the right length. Long enough to create tension and fun, short enough to stay engaging. To me, it wasnât just about playing a game; it was about bringing people back into those lost moments of face-to-face connection, no phones, no distractions, just being present.
4. The Doubtđ
Me? I didnât believe I was the one to do it. Iâd never been on camera before. I've never had an online presence. I was just a guy from NW, scrolling TikTok in the middle of the night, thinking about an idea that felt too big for me.
On top of that - I was struggling. I couldnât even afford the Meta Ray-Bans, to record hands-free content. For months I stressed. For months I told myself someone else would take the idea before I even got the chance. I was stuck between a dream and reality⊠between what I wanted and what my situation allowed.
When youâre at rock bottom, you learn to stretch every ounce of what you have. I gathered what I had managed to save, collected some debts, and after months of waiting, doubting, and stressing⊠I finally scraped enough together to make it happen.
I bought the glasses. Bought a little pocket Connect 4 set. And on July 23rd, I stepped out of my comfort zone for the very first time.
That was the day Connect4oughts was born đ„
5. The Growth đ
Then it happened...
By August 23rd - just one month after starting - I didnât just hit 10k followers.. I doubled it. 20k+ followers in 30 days.
One single video blew up past 30 million views. My page went from nothing - no presence, no experience, no confidence - to 38,000+ followers, 3.7+ million likes all in less than 6 weeks.
Being posted by IMJUSTBAIT, UB1UB2, MEMEZAR, LADBIBLE, MADE IN POOR TASTE, MIXTAPE MADNESS.... the list goes on.
To think: only weeks earlier, I was struggling, doubting myself, sitting home with nothing but an idea. And now, I am living proof that when you take action, when you step out of your comfort zone - the world canât ignore it.
6. The Mission đ đ
This was never just about numbers.
Itâs about reviving what we had as kids - families, friends, parents, and couples sitting face-to-face, phones down, truly connecting through a simple game.
My vision is to see Connect4oughts in homes all over the world - not just as a game, but as a reminder of presence, love, and togetherness. A piece of my hard work, sleepless nights, effort & my very own brand to be on every shelf in every home.
And I want people to know - this isnât a company, this isnât a team. Itâs just me. One individual from NW, soldiering forward with nothing but vision, belief, faith and the courage to keep stepping out of my comfort zone.
Iâve already broken barriers I never thought were possible - and now, I aim even higher. Every leap forward brings growth. At worst, you gain lessons from mistakes, rejections, and setbacks - each one bringing you closer to your âyesâ and your success.
7. The Invitation đ€
Support the journey. Back the dream. Help revive something the world has lost.
Real Connection!
âŹïž DO THIS WHEN YOU RECEIVE THE SET âŹïž
Step 1: Take a picture holding the card with the set in the background.
Step 2: Post it on your story. tag #connect4oughts, Iâll repost you on mine.
Step 3: Youâll be added to the âOrdersâ highlight on my instagram, becoming part of this movement forever.
Step 4: ENJOY! Play it with your family, friends, or loved ones. And when you do, know that youâre part of this mission with me.
Grab your set Today! Be part of this journey.
Let's make history, One game at a time
- If youâve made it this far into my story⊠I appreciate you 𫶠shhh đ€« Use code "CONNECT15" at checkout, for 15% off.
Enjoy đ
